為消費者提供所需是每一個企業成功的關鍵。為此，企業需要 為如何吸引并留住客戶制定計劃。影響這種計劃的因素很多，比如 客戶關系、廣告、聲譽、定價、性價比以及售后服務等。除此之外，一個企業還需要高效、經濟、安全地運營，因為 這些方面是與客戶和雇員直接相關的。

　　Providing what the customer requires is the key to any successful business. To do this, a business needs to have a plan for attracting, and keeping，their customers. There are several factors involved in developing a workable plan, such as, customer relations, advertising, reputation，pricing，value for money and after sales service. On top of that, businesses need to be run, efficiently, economically and safely because all these aspects relate to both their customers and their employees.